Your remodeling business is always going to be competing with other companies for contracts. When every contractor on the block claims to be the resident expert, how can you be sure that your business stands out from the crowd, or that you’re doing things that haven’t been done or said yet?
The answers aren’t profound or groundbreaking, but they are important, and they hinge on your implementation of several key ideas:
- Commitment to Customer Service
- Prioritizing Quality
- Investing in Yourself
To help you embrace these ideas and evolve your remodeling business to the best version it can be, let’s delve into these one-by-one.
Commit to Customer Service
Building customer trust is important in every industry, but it can’t be understated when discussing the professional remodeling industry. Speaking in broad terms, professional remodelers and contractors in general don’t always have the best of histories when it comes to customer service. Whether the reputation is warranted or not, homeowners have practically made a habit out of swapping horror stories of remodels gone wrong because of poor, or nonexistent, customer service, so it’s up to you and your business to buck that trend.
This means establishing a relationship with your customers, getting to know them and their goals, and investing in them personally so they know they can trust you to turn their remodeling dreams into reality. The more you prioritize your customer service, the stronger the relationship will be with your customers, and as a consequence of that relationship, the better off your business will be.
Simple steps like showing up when you say you’re going to, being clean and courteous, and being forthcoming with pricing information can go a long way to build trust. There are plenty of little things you can do to show your customers you care, like sending them a thank-you card after a finished job or arranging your work around their schedule.
Communication is usually an aspect of customer service, but your communication should abound in every facet of your work. Consistent, meaningful communication with your employees, customers, and prospects is the key to securing strong and lasting relationships in every area of your business. Do this right, and you’ll be setting up a solid foundation for the rest of your business to grow off of.
Remember, your customers’ homes aren’t just a financial investment—the home is tied to a family’s identity, future, and sense of security. Communicating what you’re doing and why throughout the remodeling process will put your customers’ minds at ease and give them a reason to trust you with future projects.
Many remodeling companies attract customers by slashing prices, and while there’s merit in offering clients a great deal, don’t let a fixation on low prices affect the quality of your work. You want to be the best in your industry, which means hiring the best workers, using the best materials, and doing whatever you can to ensure that your customers get everything they asked for.
Sometimes, this means offering the lowest price on the market won’t be a possibility. However, if you can validate the cost of your labor with serious, consistent quality, then your customers will be more than willing to come to you for all their remodeling needs.
Prioritizing quality sometimes means making tough decisions or serious investments. But ultimately, the health of your business and the value you provide your customers has to win out over everything else.
Invest in Yourself
Your company won’t be able to grow if you don’t invest in it. When you show devotion to your business and its ideals, you inspire that same behavior from your employees. This helps create a workforce that believes in the work they do, and when people believe in something, they’re willing to invest the time and energy needed to guarantee consistent quality.
There are plenty of ways to invest in your business, such as investing in high-quality remodeling tools, launching a local marketing campaign, or increasing compensation for your most skilled and reliable employees. The more you invest in your business, the more others will want to do so as well. This will spawn more customers, better employees, and a higher longevity for your company, giving it the space to continue to grow and evolve towards future successes.